Perceptive Pixel - Jeff Han (2)

When we think of Virtual Design and Construction, or its other name Building Information Modeling, we may not perceive the true mindshift. We can't help but view VD&C or BIM as an extension of what we already know - drawing - or in the case of architecture - drafting. Media Ecology types call this remediation - the simple extension of a prior practice in a new medium. However, the medium is truly transformative in the sense that it changes our sensory orientation, defines new possibilities and creates a new interface with the environment. We see, feel and touch in a new way.

I like Jeff Han's demonstration because it changes our mindsets toward the virtual environment away from a static image or even game simulation to something quite distinct - a virtual pliable and hyper-realistic world. When we think of Virtual Design and Construction or BIM this video captures the orientation these new tools can and should provide when designing the new built environment.

Be amazed and think of the new possibilities.