The Long Tail is one of my top read recommendations. The basic point is that in the digital world the low cost of production, the low cost of distribution and search create an unlimited number of viable niche markets. The key examples are Amazon.com and Netflix.
The question: "Is there a Long Tail in the real world - or just the virtual world?"
The article Manufacture and Sell Anything - In Minutes in Wired Magazine demonstrates that the Long Tail is expanding - even to the real world of manufacturing.
Here is an introduction to the article by Ian Mount.
Jeffrey Wegesin is a furniture maker. His most popular creation is a curvaceous side table, and even though he has sold only two copies of it, he has already turned a profit. He did it without so much as setting foot in a wood shop. And he is not alone. Wegesin is one of 5,000 merchants who have established accounts with Ponoko, a year-old on-demand manufacturing service in New Zealand.
Link here for the rest of the article.
The question: "Is there a Long Tail in the real world - or just the virtual world?"
The article Manufacture and Sell Anything - In Minutes in Wired Magazine demonstrates that the Long Tail is expanding - even to the real world of manufacturing.
Here is an introduction to the article by Ian Mount.
Jeffrey Wegesin is a furniture maker. His most popular creation is a curvaceous side table, and even though he has sold only two copies of it, he has already turned a profit. He did it without so much as setting foot in a wood shop. And he is not alone. Wegesin is one of 5,000 merchants who have established accounts with Ponoko, a year-old on-demand manufacturing service in New Zealand.
Link here for the rest of the article.
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