Good intentions or wishful thinking?
How can we measure our industry's dramatic shift to all things green? LEED has put the ball into play but most recognize that we will need a major overhaul to have any chance of reaching Zero Carbon goals by 2030.
Michael Specter, (recently interviewed on NPR's Fresh Air, helps to clarify the conversation around Zero Carbon strategies. He also injects needed realism into the complexity companies face attempting to provide their customers with real and relevant information on Carbon use.
Google plans to reach zero carbon this year through reductions, leveraging technology, better design, off-sets, setting standards and developing valid metrics.
How can we measure our industry's dramatic shift to all things green? LEED has put the ball into play but most recognize that we will need a major overhaul to have any chance of reaching Zero Carbon goals by 2030.
Michael Specter, (recently interviewed on NPR's Fresh Air, helps to clarify the conversation around Zero Carbon strategies. He also injects needed realism into the complexity companies face attempting to provide their customers with real and relevant information on Carbon use.
Google plans to reach zero carbon this year through reductions, leveraging technology, better design, off-sets, setting standards and developing valid metrics.
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