How is an xtreme building like an iPod? This was one of the exercises the mindshift team used to spur some lateral thinking about a new radical value proposition for delivering commercial real estate.
My 14 year old son sent this video clip showing the introduction of the first iPod. I've watched it four times listening to Steve Jobs set up the value proposition, compare and contrast what the iPod will provide against the current music experience.
Thanks Nathan, for sending the clip. It always pays to go to the source of a mindshift and experience it fresh. I hope this will help us think about the xtreme real estate in such compelling contrasts and motivate us to build something equally compelling.
My 14 year old son sent this video clip showing the introduction of the first iPod. I've watched it four times listening to Steve Jobs set up the value proposition, compare and contrast what the iPod will provide against the current music experience.
Thanks Nathan, for sending the clip. It always pays to go to the source of a mindshift and experience it fresh. I hope this will help us think about the xtreme real estate in such compelling contrasts and motivate us to build something equally compelling.
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1 comment:
Rx
When was this presentation made?
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