Tom Szaky, co-founder of TerraCycle, explains how they built a successful planet friendly company. Their product works and IS NOT a premium. His last few comments provide the insight - people want to do the right thing but most are not willing to pay more for it.
The mindshift question: "Can we deliver planet friendly buildings that ARE NOT a premium?" It would certainly take a new paradigm.
The mindshift question: "Can we deliver planet friendly buildings that ARE NOT a premium?" It would certainly take a new paradigm.
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